THE ROLE OF PUBLIC ADMINISTRATION IN THE DEVELOPMENT OF THE SPORT MARKET ON THE EXAMPLE OF THE CITY OF TYCHY IN POLAND

Abstract

The aim of the article is to indicate the key external and internal factors of effective management of sports development by city administrations. To achieve this, the author used methods of observation and analysis, using secondary sources, as well as the author's own research results published in other publications. Research indicates that these factors include, among others: popularity of sports disciplines among city residents, existing sports infrastructure, but above all - financing and organizational structure for the development of sport in the city. In addition, it was indicated that there is a need for strategic planning, including: structuring the structure of the sports market in the city, taking into account the objectives of public administration, as well as material resources for the development of sport in the city. External and internal factors described and analysed can be used by other cities in developing countries for effective and effective planning and development of modern sport as a social and economic phenomenon. The article is a review and at the same time presents a certain concept of sport development in cities as an important element of solar and economic life in contemporary cities.