BUSINESS TOURISM AS INNOVATIVE PRODUCT FOR DESTINATIONS

Abstract

The innovation is the critical dimension of economic change. In the paper the business tourism is presented as an
innovative product positively affecting the functioning of cities and regions. Demand on business tourism market is still
growing in the world, especially in the regions with the following features: easy to reach by business tourists, bustly economic
regions, cities with significant scientific contribution and a large number of objects for business meetings (conventions,
exhibitions, incentives).
The aim of this article is to show the influence of business tourism as an innovative product for many cities. The author
analyses few historical facts and researches on business tourism market. The factors contributing to the success of tourism
business market destination were identified: meeting client’s requirements, taking into account business meetings features,
"local" and "external" cooperation in the product management of the destination and local government’s determination in the
development of business tourism.