QUALITATIVE ANALYSIS OF MAGAZINES PRODUCTION OFFSET PRINTS
AbstractQualitative analysis of magazines production offset prints has been conducted. It is important to pay attention to the quality of separate prints as well as to the quality of the publication as a whole while printing magazines production. In this article the analysis of most common defects, sources of these defects and ways to eliminate them is introduced. The findings suggest that quality of print is adversely affected by improper choice of materials or incorrect development of technical process itself. In case where in
single publication of magazines production different quality paper is used, there could occur variety of color characteristics which negatively affects visual quality of the publication.