Innovations in Publishing, Printing and Multimedia Technologies

Ethical dimensions of artificial intelligence in graphic design: challenges, opportunities and the future of creative practice

2025-06-27T07:39:41+00:00

Artificial Intelligence (AI) is rapidly reshaping societal dynamics and is expected to continue influencing various sectors. In the field of graphic design, its integration has generated both enthusiasm and concern. Today, AI is transforming how graphic designers work by introducing innovative tools and methods that enhance creativity, efficiency, and production capabilities. AI enables faster and higher quality realization of creative concepts by automating repetitive tasks, generating complex and realistic visuals, and improving design personalization. However, the rapid development and implementation of AI in design practices also bring forth a series of challenges that must be critically examined. Issues such as authenticity, originality, and authorship of AI-generated content are becoming increasingly relevant, and it is crucial that we address these challenges head-on. Additionally, the potential displacement of human workers by automated systems raises concerns about job loss and the redefinition of the designer’s role in the creative process. The ethical use of AI in graphic design spans multiple dimensions: algorithmic bias, user privacy, transparency of sources and influence, and questions of ownership and intellectual property. This paper aims to comprehensively analyse the challenges, and key ethical considerations of using AI in graphic design through a systematic literature review. Special emphasis is placed on ethical challenges related to authorship, creativity, bias, transparency, and broader societal impact. The paper also considers the future trends considering graphic design, AI and creativity and explores how they may be adapted to meet the specific challenges posed by AI in graphic design. Ultimately, this research contributes to the academic discourse on the responsible and sustainable use of AI in the creative industries, laying the groundwork for future research in ethics and technology. Particular attention is devoted to the evolving role of human designers in an increasingly dynamic and complex AI-influenced environment, underscoring the urgent need for responsible use of AI.

Application of ai driven system for estimation of orders in the printing industry

2025-06-27T06:36:30+00:00

Printing enterprises face growing competition, rapid tech progress, and higher demands for efficiency and quality. In this context, fast and accurate order evaluation is essential for resource optimization, cost reduction, and competitiveness. Traditional methods − manual input, expert judgment, and classic financial models − are labor-intensive, inflexible, and poorly suited to today’s diverse technologies.
Intelligent information systems offer significant value by automating data analysis, revealing hidden patterns, and supporting informed decisionmaking. Their use streamlines production, lowers costs, and boosts financial performance.
Although many printing stages (prepress, color management, quality control) are automated, smart order estimation remains underdeveloped − creating bottlenecks, especially for small and medium print runs.
This article presents the adaptation of the Flex Estimate AI system for the printing industry. Initially designed for IT project evaluation, the system was enhanced with machine learning and data mining to deliver automated, transparent, and accurate order assessment. Its adoption improves planning, optimizes workflows, and strengthens business resilience during digital transformation.

Integration of artificial intelligence into graphic design processes

2025-06-27T06:36:55+00:00

Recent years were highlighted by the development of artificial intelligence (AI) technology that has already become part of our everyday lives, although it has brought many debates in society about its usage.
Quite a few resources on the Internet have built-in neural networks that were trained to work on particular types of tasks. It can be used in different areas of our lives for different purposes. Working well on tasks related to calculation, processing, and managing large amounts of data, it can be seen how AI is advancing. Not just in fields that require logical thinking but also in the area that was thought to be a human prerogative—creativity. A visible impact of this technology can currently be seen in graphic design, which future is already hard to imagine without AI integration. Along with rising capabilities in handling creativity-related tasks, it raises questions about its future influence on the design.
AI tools are able to automate the design process, assist with many routine tasks, generate high-resolution illustrations from the text prompt, and design brand identity elements. They are also able to do a lot of other things that change workflow by taking part of work that previously required much time and attention. Being integrated into applications and web resources with intuitive and user-friendly interfaces, the popularity of AI-based tools such as MidJourney, DALL·E, Ideogram, Recraft etc. is rising more and more. These tools are available for everyone, without skill-level limitations, that allow designers, from students to professionals, create high-quality designs with minimal efforts.
In this conference paper were analyzed the main ways and tendencies of using AI in the design process. It examined how designers can benefit from using it while working on their routine tasks and how it helps to enhance workflow, automating processes and increasing efficiency, despite the problem with possible originality limitations.

Key drivers of the future European printed packaging market

2025-06-27T07:40:11+00:00

Europe’s packaging sector is transforming—driven by innovation, regulation, and collaboration. The sector continues to grow while undergoing significant change, responding to increasingly complex expectations from regulators, brand owners, and consumers alike. Drawing on recent conference presentations, journal articles and market reports, the authors present detailed the key drivers of the packaging market: sustainability and regulation, the growth of e-commerce, changing consumer attitudes and lifestyles, digitalisation and innovation, advances of printing technology and packaging format innovation.