GRAPHIC DESIGN IN THE LIFE OF PEOPLE AND SOCIETY
In this article graphic design is considered as a multi-component phenomenon. Gives a substantiation of the reasons which have influenced to overcome isolation graphic design toward science. Gives the distinctive features of theoretical studies in graphic design, their connection with the general design theory and solution practical problems. Proves the necessity of the natural science methods, socio-humanitarian and technical knowledge in the design of effective visual communication by tools graphic design. At present, graphic design is a multicomponent phenomenon in which educational and educational activities related to the training of professional personnel (education), the design of design objects (practice), as well as the development of scientific foundations of design activity (theory) are presented. Within the framework of this article, we will consider graphic design as a specialized type of scientific activity.