THE IMPACT OF COVID-19 ON THE DEVELOPMENT OF EVENT MARKET ON THE EXAMPLE OF THE CITY OF KATOWICE IN POLAND

Abstract

The main aim of the article is to indicate the key dilemmas of event management by the city administration during the pandemic on the example of Katowice. To achieve this goal, the methods of analyzing the literature on the subject, active observation and questionnaire survey methods were used. The research described in the paper indicates a wide spectrum of conditions influencing the development of the event market, in particular the key problems of event management during a heavy fall in demand. The research sample consists of the most important entities on the event market in Katowice. The author is aware of the limitations associated with this research and inference resulting from a small research sample and the dynamics of changes in the behavior of participants and organizers of different events. The described and analyzed conditions of the development of the event market, including in particular the management dilemmas during covid-19 time, can be used by local governments to effectively support meeting industry. The article has been based on empirical research, and also has referred to the theoretical concept of the development of the event market in the time of and after the deepest economic crisis in XXI century.