Ethical dimensions of artificial intelligence in graphic design: challenges, opportunities and the future of creative practice

Abstract

Artificial Intelligence (AI) is rapidly reshaping societal dynamics and is expected to continue influencing various sectors. In the field of graphic design, its integration has generated both enthusiasm and concern. Today, AI is transforming how graphic designers work by introducing innovative tools and methods that enhance creativity, efficiency, and production capabilities. AI enables faster and higher quality realization of creative concepts by automating repetitive tasks, generating complex and realistic visuals, and improving design personalization. However, the rapid development and implementation of AI in design practices also bring forth a series of challenges that must be critically examined. Issues such as authenticity, originality, and authorship of AI-generated content are becoming increasingly relevant, and it is crucial that we address these challenges head-on. Additionally, the potential displacement of human workers by automated systems raises concerns about job loss and the redefinition of the designer’s role in the creative process. The ethical use of AI in graphic design spans multiple dimensions: algorithmic bias, user privacy, transparency of sources and influence, and questions of ownership and intellectual property. This paper aims to comprehensively analyse the challenges, and key ethical considerations of using AI in graphic design through a systematic literature review. Special emphasis is placed on ethical challenges related to authorship, creativity, bias, transparency, and broader societal impact. The paper also considers the future trends considering graphic design, AI and creativity and explores how they may be adapted to meet the specific challenges posed by AI in graphic design. Ultimately, this research contributes to the academic discourse on the responsible and sustainable use of AI in the creative industries, laying the groundwork for future research in ethics and technology. Particular attention is devoted to the evolving role of human designers in an increasingly dynamic and complex AI-influenced environment, underscoring the urgent need for responsible use of AI.