Integration of artificial intelligence into graphic design processes

Abstract

Recent years were highlighted by the development of artificial intelligence (AI) technology that has already become part of our everyday lives, although it has brought many debates in society about its usage.
Quite a few resources on the Internet have built-in neural networks that were trained to work on particular types of tasks. It can be used in different areas of our lives for different purposes. Working well on tasks related to calculation, processing, and managing large amounts of data, it can be seen how AI is advancing. Not just in fields that require logical thinking but also in the area that was thought to be a human prerogative—creativity. A visible impact of this technology can currently be seen in graphic design, which future is already hard to imagine without AI integration. Along with rising capabilities in handling creativity-related tasks, it raises questions about its future influence on the design.
AI tools are able to automate the design process, assist with many routine tasks, generate high-resolution illustrations from the text prompt, and design brand identity elements. They are also able to do a lot of other things that change workflow by taking part of work that previously required much time and attention. Being integrated into applications and web resources with intuitive and user-friendly interfaces, the popularity of AI-based tools such as MidJourney, DALL·E, Ideogram, Recraft etc. is rising more and more. These tools are available for everyone, without skill-level limitations, that allow designers, from students to professionals, create high-quality designs with minimal efforts.
In this conference paper were analyzed the main ways and tendencies of using AI in the design process. It examined how designers can benefit from using it while working on their routine tasks and how it helps to enhance workflow, automating processes and increasing efficiency, despite the problem with possible originality limitations.