Key drivers of the future European printed packaging market

Csaba Horváth Óbuda University, Institution of Media Technology and Light Industry Engineering
László Koltai Óbuda University, Institution of Media Technology and Light Industry Engineering
Katalin Orgován Pátria Printing House Ltd.

DOI: https://doi.org/10.59476/ilpmt2025.36-48

Keywords: printed packaging, sustainability, digital printing, consumer attitudes in packaging, packaging innovation

Abstract

Europe’s packaging sector is transforming—driven by innovation, regulation, and collaboration. The sector continues to grow while undergoing significant change, responding to increasingly complex expectations from regulators, brand owners, and consumers alike. Drawing on recent conference presentations, journal articles and market reports, the authors present detailed the key drivers of the packaging market: sustainability and regulation, the growth of e-commerce, changing consumer attitudes and lifestyles, digitalisation and innovation, advances of printing technology and packaging format innovation.

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References

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Published

2025-06-25

How to Cite

Horváth, C., Koltai, L., & Orgován, K. (2025). Key drivers of the future European printed packaging market. Innovations in Publishing, Printing and Multimedia Technologies, 1(1), 36-48. https://doi.org/10.59476/ilpmt2025.36-48

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Issue

Vol 1 No 1 (2025): Innovations in publishing, printing and multimedia technologies 2025

Section

Packaging

This work is licensed under a Creative Commons Attribution 4.0 International License.