Artificial intelligence in accounting education: challenges we face
DOI:
https://doi.org/10.59476/mtt2025.v3i21.743Keywords:
Artificial Intelligence, Accounting Education, Higher Education, Digital TransformationAbstract
Integrating artificial intelligence (AI) into education is a modern shift in pedagogy, complementing traditional teaching methods with interactive and personalised learning experiences. This paper presents the challenges of incorporating artificial intelligence into accounting education. Through intelligent tutoring technologies and teacher knowledge, artificial intelligence can help improve learning outcomes by providing a tailored learning environment and instant feedback. Furthermore, it is widely used in the actual workplace of an accountant for processing accounting data and enhancing accounting techniques. Still, its application in accounting education is still limited. This paper provides insights, particularly relevant to accounting teachers trying to maximise the contribution of artificial intelligence to enhance the quality of accounting curricula's teaching. The study will be based on an analysis of existing academic literature and a survey of higher education teachers. It will seek to understand the reasons for the under-application of AI in accounting education. The limitations of the study are related to its geographical coverage, as only higher education teachers from Lithuania, Latvia, Estonia, Finland, and Poland participated in the survey. Additionally, the selection of respondents is limited to accounting lecturers, excluding the perspectives of students and employers. The study showed that accounting teachers find it difficult to adapt to the use of AI in the context of their teaching. These difficulties relate to several dimensions: the lack of competencies of the teachers themselves, the limitations of the educational institution, the complexity of the teaching process, and the students themselves. This study stands out because it analyses the AI integration challenges in accounting education in the Baltic and Nordic context, where no studies of this kind have been carried out before. The results of the study will be useful for higher education institutions seeking to modernise accounting curricula.
References
1. Ballantine, J., Boyce, G., & Stoner, G. (2024). A critical review of AI in accounting education: Threat and opportunity. Critical Perspectives on Accounting, 99. https://doi.org/10.1016/j.cpa.2024.102711
2. Nusa, I. B. S., Rachmanto, A., & Alhilo, M. H. H. (2024). The impact of Artificial Intelligence and Big Data Technologies on the Profession of Accounting Educators. Australasian Accounting, Business & Finance, 18(5).
3. Damerji, H., & Salimi, A. (2021). Mediating effect of use perceptions on technology readiness and adoption of artificial intelligence in accounting. Accounting Education, 30(2), 107–130. https://doi.org/10.1080/09639284.2021.1872035
4. Fachrurrozie, F., Nurkhin, A., Santoso, J. T. B., Mukhibad, H., & Wolor, C. W. (2025). Exploring the use of artificial intelligence in Indonesian accounting classes. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2024.2448053
5. Gomathi, R. D., Murugan, J. S., Karthick, S., Mythili, M., Maheswaran, S., Indhumathi, N., Murugesan, G., Duraisamy, P., & Pavithra, S. (2024). Importance of developing social skills in engineering students using artificial intelligence. In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT), India, 1–7. https://doi.org/10.1109/icccnt61001.2024.10726068
6. Han, M., Mustafa, H., & Kharuddin, S. (2025). AI adoption in accounting education: A UTAUT-based analysis of mediating and moderating mechanisms. Journal of Pedagogical Research, 9(2), 191–205. https://doi.org/10.33902/JPR.202532831
7. Holmes, A., & Douglass, A. (2022). Artificial Intelligence: Reshaping the Accounting Profession and the Disruption to Accounting Education. Journal of Emerging Technologies in Accounting, 19(1), 53–68. https://doi.org/10.2308/JETA-2020-054
8. Hussin Khusaini Mat, N. A., Mohd Bukhari, N. A. N., Nor Hashim, N. H. A., Shaipul Bahari, S. N. A., & Mohd Ali, M. (2024). The Impact of Artificial Intelligence on the Accounting Profession: A Concept Paper. Business Management and Strategy, 15(1). https://doi.org/10.5296/bms.v15i1.21620
9. Kotb, A., Abdel-Kader, M., Allam, A., Halabi, H., & Franklin, E. (2019). Information technology in the British and Irish undergraduate accounting degrees. Accounting Education, 28(5), 445–464. https://doi.org/10.1080/09639284.2019.1588135
10. Mahmoud, M. (2023). The risks and vulnerabilities of artificial intelligence usage in information security. In 2023 International Conference on Computational Science and Computational Intelligence (CSCI), USA. https://doi.org/10.1109/csci62032.2023.00047
11. Makalesi, A., Serkan Özdemir, F., Bengü, H., & Turan, E. (2024). Artificial intelligence in accounting education: Identifying learning styles and assessing individual differences. Muhasebe Eğitiminde Yapay Zekâ: Öğrenme Stillerinin Tanımlanması ve Bireysel Farklılıkların Değerlendirilmesi, 6(2), 417–436. https://doi.org/10.56574/nohusosbil.1604719
12. McKinlay, V., & Smith, J. (2024). The impact of advancing technologies on the requirement for a human workforce in accounting. In Research Handbook on Accounting and Information Systems, 288–308. Edward Elgar Publishing. https://doi.org/10.4337/9781802200621.00029
13. Mpofu, Q., & Sebele-Mpofu, F. (2023). A comparative review of the incorporation of AI technology in accounting education: South Africa and Zimbabwe perspectives. International Journal of Social Science and Religion (IJSSR), 5(2), 329–354. https://doi.org/10.53639/ijssr.v5i2.260
14. Saad, A. M. A. (2024). Adapting accountants to the AI revolution: University strategies for skill enhancement, job security and competence in accounting. Higher Education, Skills and Work-Based Learning, 15(2), 290–305. https://doi.org/10.1108/HESWBL-10-2023-0295
15. Shevchuk, V., & Radelytskyy, Y. (2024). Adaptation of accounting and audit education to the challenges of artificial intelligence. Economics, Entrepreneurship, Management, 11(1), 46–54. https://doi.org/10.56318/eem2024.02.046
16. Soldevilla Larios, O. A., Mendoza Ibarra, V., Moscoso Cuaresma, J. R., Urdanegui Sibina, R., Stone, D., Huamani Cerrón, A., & Pretell Pintado, E. A. (2025). Transforming accounting education: Integrating technological, soft and research skills in education. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2478304
17. Stroparo, T. R., & Lemos, V. A. (2025). Artificial intelligence and higher education in accounting: Impacts, challenges and potential. In Revolutionizing Learning: Innovative Approaches in Educational Sciences. Seven Editora. https://doi.org/10.56238/sevened2024.033-015
18. Tandiono, R. (2023). The impact of artificial intelligence on accounting education: A review of the literature. In E3S Web of Conferences, The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023), 426. https://doi.org/10.1051/e3sconf/202342602016
19. Wen, Y. (2019). A review of researches on accounting in China brought by artificial intelligence. In Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019), 476–482. https://doi.org/10.2991/AEBMR.K.191225.084
20. Zhang, Y., Xiong, F., Xie, Y., Fan, X., & Gu, H. (2020). The Impact of Artificial Intelligence and Blockchain on the Accounting Profession. IEEE Access, 8, 110461–110477. https://doi.org/10.1109/ACCESS.2020.3000505
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jevgenija Furgasė, Indrė Knyvienė

This work is licensed under a Creative Commons Attribution 4.0 International License.