THE DEVELOPMENT OF CREATIVE HUMAN RESOURCES AS A CHALLENGE TO THE EDUCATION AND MANAGEMENT

Abstract

The article discusses the problem of low employee creativity in Polish enterprises. This contributes to low innovativeness of these companies, especially the SMEs. This problem poses a challenge to the education system and also to the management of organizations. There are a lot of reasons for insufficient creativity of employees, and they are linked to the creativity barriers in organizations. They also stem from a low potential of creativity in human resources. This paper aims to identify procedures that can enhance creativity of human resources within the framework of education and the fulfilment of professional duties in the company.