DIFFERENT USES OF QR CODES IN MARKETING & COMMUNICATION

Abstract

To ensure contemporary and interactive communication it is necessary to select suitable interaction techniques. One of them is QR code usage which connects physical world with interactive world and allows getting information fast and handily. QR code can be used for product or service advertisements, to direct consumers from leaflets, billboards or other traditional measures to mobile devices that have more information and interactivity. Consumer can preserve information, reach necessary internet page and watch video clips or pictures. QR code can be used not only for advertisement but also for wider marketing activity, consumer information and education. Such physical and interactive world connection creates new communication dimension. This study analyzes QR code features, usage possibilities and practical usage in marketing and academic library activity.