PEARLESCENT PIGMENTS IN PRINTING

Abstract

In order to stay competitive in publishing market that strives toward electronic publications, print service providers are putting much effort into creating products that are visually impressionable and appealing. Pearlescent pigments are often employed for such purpose since they provide both natural pearl shine and the effect of goniochromism. This paper provides an overview of the use of pearlescent pigments in print production, briefly discusses their properties, as well as the ways of their practical application.