DEVELOPMENT OF THE OCCUPATIONAL STANDARD FOR THE GRAPHIC TECHNOLOGIES, MEDIA AND ADVERTISING SECTOR

Abstract

A crucial factor for the development of the national economy and for the growth of competitiveness is the qualification of employees that meets the needs of the labour market. Competitive specialists of various areas and at different qualification levels of are the guarantee of the business world, generating local and global breakthroughs at the level of individual companies and nationwide. To achieve this goal, the Lithuanian Qualifications Framework (LTQF) has been developed on the basis of the European Qualifications Framework (EQF). LTQF is a set of qualifications that meets the needs of the country’s operational system and its employees. The purpose of the National Qualifications Framework is to harmonize the needs and objectives of business and education system in order to ensure optimal results, while improving training of the workforce and increasing the efficiency of education services.
The qualifications framework is based on occupational standards at national level, developed for the appropriate economic sectors of the country. A sectoral occupational standard is a formal agreement between the world of work and the education system, which is vital for employers, educational institutions, learners and employed persons in terms of development and implementation their professional career expectations. Occupational standards enable to define the qualifications of economic sectors using uniform principles and to establish links between levels of qualifications. Furthermore, the occupational standards are an important milestone in the process of acquisition, evaluation and recognition of qualifications [1].
Professional standards are drawn up through social dialogue with experts from the economic sector and the education system, respectively. When preparing a list of qualifications and their descriptions, it is important to assess the actual current situation in the economic sector, the expectations and interests of all social partners, the strategic needs of the society and the long-term perspectives.
This article provides a brief analysis of the sector of graphic technologies, media and advertising, the process of qualification research and the list of qualifications for the sectoral occupational standard.