SUSTAINABILITY IN GRAPHIC DESIGN AND PRODUCTION. EDITORIAL CASES

Abstract

Global warming and other negative impacts of human activity are aspects that urge to mitigate. Much has been done to this regard in the graphic areas, but they continue to have a significant impact on the environment and in human health. This article aims to contribute to the growing awareness of professionals in these fields to this issue. Here are identified some of the areas of the graphic production chain with the greatest potential, pointing out the main problems, and possible solutions for application in the daily professional practice. The identification of problems is carried out through a review of studies on the life cycle assessment of some graphic products. These allow us to envision some solutions. Identification of other problems and improvement opportunities resulted also from the observation that the authors have been carrying out of the production and consumption realities of printed artefacts in their areas of expertise, especially in their home countries. Proposals are focused in design for reduction of materials and in its implications in production. Graphic professionals may directly implement them or sensitize their partners to do so.