Research on approaches to the selection of materials in the production of pos products for mediamoments print and production B.V.

Abstract

The article examines the current state and prospects for the development of the publishing and printing industry in the context of constant techno logical changes and increasing customer requirements. The emphasis is on the need to introduce new materials and improve production processes, which is due to market transformation and the increasing role of visual communications in marketing activities. Particular attention is paid to POS materials (Point of Sale materials), which are an important tool for promot ing products and creating brand awareness directly at points of sale. The paper analyzes traditional and modern materials used for the manufacture of POS products. It is noted that cardboard has long remained the main ma terial due to its accessibility, ease of processing and environmental friendli ness. At the same time, modern operating conditions for POS materials, in particular increased requirements for durability, moisture resistance, me chanical strength and stability of appearance, limit the possibilities of using cardboard products. In this regard, there is growing interest in the use of polyvinyl chloride (PVC) and other synthetic materials that provide broader functional and design capabilities. The methodological basis of the study is the expert evaluation method, which allowed for a comprehensive com parison of different materials according to technical, economic and envi ronmental criteria. The work defined a list of the main equipment, materi als and parameters necessary for conducting a comparative experiment, as well as formulated the evaluation criteria and features of its implementa tion. This approach ensured the objectivity of the results obtained and took into account practical production conditions. Based on the results of the study, a substantiated choice of material for the manufacture of POS prod ucts was made, which most fully meets the specified operating conditions, the specifics of the enterprise’s work and its location. It is emphasized that a comprehensive comparison of materials has not only theoretical, but also applied value, since it is focused on current market needs and the possi bilities of practical implementation. The conclusions obtained can be used when planning production processes and making decisions on optimizing the material base in the field of manufacturing POS materials.